Search Engine Optimization • SEO
Search engine optimization is a constantly changing landscape. Google sets the pace and as soon as we marketers catch up, Google sets the pace again. The way to manage SEO well is to keep on top of the ever-changing rules and expectations.
We find that to be the most effective, we focus on local SEO. We primarily provide SEO service for Broomfield, Lafayette and Longmont, Colorado.
Our service includes a wide range of tools that work in unison. The end result is an improved presence online, out-ranking more of your competition and keeping you where it most matters, on top of Google’s search results.
What is SEO?
You can get a lot of different answers for this question. Some people will talk about it like it’s a mystical magic that only a few individuals have a true mastery of. Some will defer to old techniques like backlinking. And they’d all be correct to some degree.
SEO (Search Engine Optimization) is the process which increases a website’s rankings in search engine results. If it’s done correctly, it pushes your website to the top of a search engine’s results.
SEO is the process of getting your site to
SEO is an umbrella term which involves a variety of different strategies. There are a lot of ways one can improve a website’s rankings and Abraxas Media Lab knows which are best for your business. We can write your copy, build your links, get you press coverage, run your PPC campaign, build and design your website, optimize your site for powerful keywords, and whatever else it takes to increase your revenue.
Content is King - Context is God!
It used to be said that “content is king” meaning that your online presence is dependent upon having more content than your competitors.
Now, it’s said that if content is king, context is God!
Google’s ranking algorithms require natural language. Your site can’t be stuffed with keywords like it used to be back in the early days of the internet. The reason for this is that Google (and other search engines) want the end-user to have an experience of searching for a term and receiving quality results. They want to make sure that you’re not overwhelmed with spammy sites that have no interest in actually helping you.
The momentum of SEO is toward authenticity and natural language. Our SEO approach is creating content based on context. This means that the context of the question matters more than stuffing an article with a sales-worthy keyword.
If you’re writing an article, don’t stuff it with keywords. Just write naturally and above all, write an article that solves a problem. People search Google to solve problems. When your article (blog, video, social post, etc.) answers potential problems, it’s more likely that the search engines will deliver your content to the end-user.
Adding value earns the "backlinks"
The backlink is an important aspect to SEO strategies. In the early days, people would buy thousands of backlinks from sites all over the world, and this would help. Now, it’s not just the quantity but the quality of the backlink. In fact, thousands of irrelevant backlinks will most likely penalize you.
The best way to think about backlinks is to see it like the talk on the street. If people with good reputation are talking highly of you, you’ve got quality backlinks. If people of bad reputation are talking about you, this is bad quality. And if no one is talking about you, well, you get it.
So, how do you get the right people talking about you? We implement several proven strategies to build your backlink portfolio. If you’re doing it yourself, try some of the following:
- Guest blog on larger sites
- Press releases
- Request website reviews
- Submit to citation sites
- Discuss relevant topics on forums
- Post on social sites
Want to see what we can do for you?
Our strategy includes clear communication and frequent updates on your SEO progress.